Sustainability in fashion has gone from fringe concern to mainstream expectation — and a new generation of Australian designers is showing what it actually looks like when you build ethics into the foundation of a label, not the marketing copy.
Another Melbourne Fashion Week is done. The front rows have emptied, the models have gone home, and the Australian fashion industry has had its annual moment in the spotlight. Here's what actually mattered.
From a single boutique in Paddington to the runways of New York and Paris, Zimmermann's journey is one of the great Australian business stories — and a masterclass in building a brand the world can't resist.